Plain-English guides and a working calculator for small business owners who run, or are thinking about running, online ads. Built by a Bay Area agency that has run Google Ads for small businesses for 26 years.
Enter your own numbers. Nothing leaves your browser. The starting values are examples.
Uses the cost per click, conversion rate and close rate above.
Set a budget from your own numbers instead of a percentage someone made up.
Search ads catch people who are looking. Social ads reach people who were not. Know which one fits.
Clicks and impressions can look great while no one calls. Here is what to watch instead.
Most small businesses lose money on ads for one of three reasons: they do not know what a customer is worth, their tracking records the wrong things, or their website cannot turn visits into calls. Each is fixable, and each is easier to see when you put real numbers on it. That is what this site is for.
Want someone to look at your account? We review Google Ads and Facebook ad accounts, tracking and websites for small businesses and tell you plainly what is working and what is not. It is free, with no obligation. Ask for a review or call (510) 857-7838.